About Us

Welcome to Sinseng Components Pte Ltd, formerly known as Sin Seng Radio & TV Parts Dealers. Since our inception in 1971, we have evolved to become a leader in providing high-quality industrial components that enhance daily life and drive business success. Our commitment to excellence, combined with a keen understanding of market trends and a dedicated team, positions us as a trusted provider in our field.

Our Mission

At Sinseng Components Pte Ltd, our mission is to be the go-to partner for individuals and businesses seeking innovative and reliable components that enhance technology and lifestyle gadgets. We strive to deliver products that not only meet but exceed industry standards, ensuring our clients have the tools they need to succeed. Our dedication to quality, efficiency, and customer satisfaction forms the foundation of everything we do.

Our Vision

We envision transforming the lifestyle gadget and electronic hardware components sector through innovation, sustainability, and exceptional service. Our goal is to set new benchmarks for quality and performance while continuously adapting to the evolving needs of our clients. By leveraging advanced technology and fostering a culture of continuous improvement, we aim to make our components an essential part of both personal and business success.

Our Values

Integrity: We uphold the highest standards of integrity, ensuring transparency and honesty in all our interactions. Our reputation for reliability and ethical practices is central to our success.

Innovation: We embrace the latest technological advancements and are committed to driving innovation. Our research and development efforts focus on creating cutting-edge solutions that address the ever-changing needs of our clients.

Quality: Quality is at the core of our operations. We adhere to stringent quality control measures to ensure that every component we supply and produce meets the highest standards of safety, performance, and durability.

Customer Focus: Our customers are at the heart of everything we do. We listen to their needs, understand their challenges, and tailor our solutions to provide exceptional value and support.

Sustainabilty:

We are committed in providing products and services that strengthens our believe for a sustainable future, with a focus in green energy and solar power systems for enhanced security and lifestyle solutions.

Our Expertise

Sinseng Components Pte Ltd specializes in a wide range of applications, including CCTV systems, network solutions, lifestyle gadgets, and smart home appliances. Our expertise enables us to provide tailored solutions that meet the diverse needs of our clients, which showcases through our developed in-house electronics brand, 7-STAR*.

Visit Us

We invite you to visit our flagship retail showroom to explore our products and see firsthand the quality and innovation that define Sinseng Components Pte Ltd. We look forward to welcoming you and assisting with your needs.

Thank you for considering Sinseng Components Pte Ltd as your partner in enhancing technology and lifestyle. We are excited about the opportunity to serve you.

Our Wide-Range of Brands & Products includes:

• House Brand 7-STAR*
• Ubiquiti
• D-Link
• TP-Link
• Reolink
• Hikivision
• Dahua 
• VStarcam
• Xiaomi
• 70mai
• Tuya
• Ezviz
• IMOU
• Huawei
• ZTE
• Oppo
• Ebelco
• ZKTeco
• Soyal
• Western Digital 
• Sandisk
• Kioxia
• APC
• Mean Well
• Mcdodo
• MaxTen
• Tessan
• Daiyo
• Nikomax
• Philips
• AOC
• Kaloc
• Teltonika
• Mind / Vision / UME
• Korea CCTV Recorder